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What are the Important Keys to Reversing Golf's Decline?

What are the Important Keys to Reversing Golf’s Decline?

What are the Important Keys to Reversing Golf’s Decline?

Golf Chats is a website to encourage discussions on various subjects relating to the game of golf. I am Mel Sole, Director of Instruction of the Mel Sole Golf School and SAPGA Master Professional.  I invite you to enter into a discussion on this or any article on the website.  The input is for the entire subscriber base to learn something new each time!  Please post your comments below.  Keep it clean and tasteful.  We are here to learn from one another!

What are the Important Keys to Reversing Golf's Decline?

Having member participation events like a putting contest at cocktail hour is a way to get the members out and enjoying the experience!

Andrew Wood of Legendary Marketing has always been outspoken about getting bigger participation in golf at every level of the game. 

From junior golf to private country clubs, golf needs to be revived.  And he thinks he has the answers to golf’s decline.  On his LinkedIn page, Andrew gives us a unique insight into what he thinks needs to be done.

What are the Important Keys to Reversing Golf's Decline?

Promoting Junior Golf at the Club level is critical to sustaining growth in the game!

Back when I was in the karate business two decades ago I quickly cracked the code on how to attract new customers.

I simply changed the story I told. In my school martial arts was not about fighting, fitness or self-defense as every other school of the day was promoting. Instead my school was about personal development.  Mentally and physically being the best you could be using martial arts as the vehicle. While others talked of sparring and katas.  I talked of self-esteem and confidence particularly for children. It worked and it worked in a big way, I went form one school to an organization of over 400 in just seven years.

That was just the beginning, my personal development story attracted students in droves, but they didn’t stay.

The average lasting only 3 months.  Before the kids moved on to little league, soccer or swimming. I figured out quickly that if I could just make every student stay another month I’d increase my income by 25%.

The answer was a simple one page letter reminding parents of the reasons they signed their kids up in the first place. The letter also talked about the value of persistence and seeing things through at least to their next belt!

The results where astonishing, my reminder of the focus, self esteem and improved self-discipline I provided to their children increased my retention and income not 25% as I had hoped but over 50%.

How does this relate to declining participation in golf?

To read Andrew Wood’s idea’s on how to increase participation at every level, go here.

Source:   Andrew Wood

Pictures: Kate Webster    Aberdeen Proving Ground   Peter Mackey

Thanks for reading – What are the Important Keys to Reversing Golf’s Decline?

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