Woods and Mickelson are still the Top Brands in any Sport!
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The latest Forbes Magazine release of their “Fab 40” top athletic brands has Tiger Woods and Phil Mickelson as #1 and #2!
LeBron James, Roger Federer, Usain Bolt, Kevin Durant and Cristiano Ronaldo. What do all five of those global superstars have in common? Their “brands” aren’t as valuable as Tiger Woods’ or Phil Mickelson’s, according to Forbes.
The business magazine released its annual “Fab 40: The Most Valuable Athlete Brands” and Woods and Mickelson came in first and second, respectively, although this list is one time we doubt Phil cares about coming in second. Rory McIlroy came in ninth among the 10 individual athletes featured. Forbes defines an athlete’s brand value as “their endorsement income, less the average endorsement income of the top 10 athletes in same the sport.”