Do you use Golf to improve your Business?

Golf can build relationships that can last a lifetime!

Golf can build relationships that can last a lifetime!

It seems to me that customer golf or business golf is in a big decline.  Too bad, because it is such a powerful business tool to help build relationships that will carry over into the sales office or boardroom.  To join a golf club and not use it for business purposes is like joining a health club and not working out. I would like to share a story that happened to me, which shows how powerful golf can be when you need something to happen business-wise. I was the Head Professional at Humewood Golf Club in Port Elizabeth, South Africa.  I had ordered a consignment of golf caps from the USA.  When they finally arrived in SA, I received a notice from the Customs Office that in order to have these caps released, I had to pay for both the caps and the customs duty.  This amounted to a fairly large sum of money that I did not have at the time. I immediately requested assistance from my assistant bank manager, a non-golfer, who turned down my request for a loan.  If I did not pay for my caps within 1 week the caps would be returned to the US.
Playing golf with my bank manager saved my business.

Playing golf with my bank manager saved my business.

Knowing that the Bank Manager was a member of my club, I requested the club secretary to schedule me with the bank managers foursome on Saturday afternoon. I did not know him personally, and had only met him very briefly at a function at the club.  While we were playing golf (and after giving him a helpful tip) I mentioned that I had a shipment of caps that I needed to get out of customs.  “How much do you need?” he said.  I told him.  “Go ahead and write a check on Monday, the funds will be in your account”  Wow, it was that easy.  I got my caps, they sold extremely well, and I was able to repay the loan inside of 30 days. Without that round of golf on the course with my bank manager ( who now was also someone I knew I could approach in the future) I would never have had the opportunity to sell those caps! Use your golf club membership to take your business to another level! Source : Mel Sole Golf School Pictures : Sue Cline    

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