Do you use Golf to improve your Business?
Golf can build relationships that can last a lifetime!
It seems to me that customer golf or business golf is in a big decline. Too bad, because it is such a powerful business tool to help build relationships that will carry over into the sales office or boardroom. To join a golf club and not use it for business purposes is like joining a health club and not working out.
I would like to share a story that happened to me, which shows how powerful golf can be when you need something to happen business-wise.
I was the Head Professional at Humewood Golf Club in Port Elizabeth, South Africa. I had ordered a consignment of golf caps from the USA. When they finally arrived in SA, I received a notice from the Customs Office that in order to have these caps released, I had to pay for both the caps and the customs duty. This amounted to a fairly large sum of money that I did not have at the time. I immediately requested assistance from my assistant bank manager, a non-golfer, who turned down my request for a loan. If I did not pay for my caps within 1 week the caps would be returned to the US.
Playing golf with my bank manager saved my business.
Knowing that the Bank Manager was a member of my club, I requested the club secretary to schedule me with the bank managers foursome on Saturday afternoon. I did not know him personally, and had only met him very briefly at a function at the club. While we were playing golf (and after giving him a helpful tip) I mentioned that I had a shipment of caps that I needed to get out of customs. “How much do you need?” he said. I told him. “Go ahead and write a check on Monday, the funds will be in your account” Wow, it was that easy. I got my caps, they sold extremely well, and I was able to repay the loan inside of 30 days.
Without that round of golf on the course with my bank manager ( who now was also someone I knew I could approach in the future) I would never have had the opportunity to sell those caps!
Use your golf club membership to take your business to another level!
Source : Mel Sole Golf School
Pictures : Sue Cline
Tags: Business Golf, club memberships, doing business on the golf course, Mel Sole Golf School