Is Brooks Koepka the new long hitter on Nike’s Staff?
Brooks Koepka was ranked #4 in Driving Distance on the PGA Tour in 2015. Tony Finau was #2. Rory McIlroy has strong competition on the Nike Staff now that these two bombers have been signed to join him in playing their equipment in 2016! Michelle Wie is also one of the longer hitters on the LPGA. Nike’s slogan should be changed from “Just do it!” to “Just hit it!”
If you’re Nike Golf, and you have Rory McIlroy and Michelle Wie sporting the swoosh (not to mention the sidelined Tiger Woods), your brand visibility is already pretty strong. Still, the addition of Brooks Koepka and Tony Finau, a pair of rising stars on the PGA Tour signed to new equipment endorsements on Monday, doesn’t hurt.
Photo by Patrick James Miller
Koepka (above), who had been with Titleist, is coming off breakthrough 2014-’15 season that saw him win at the Waste Management Phoenix Open and earn more than $3.5 million, helping his rise to his current 16th spot in the World Ranking. The 25-year-old also ranked eighth in driving distance while averaging 308.2 yards off the tee.
