When Callaway did market research on what golfers thought about the feel and the greenside spin of its SuperSoft golf balls, the results showed that 74 percent of golfers thought the feel was “just right.” Only 58 percent of golfers answered the same way about greenside control, however.
That’s why the new SuperSoft golf balls are made with a new “Tri-Ionomer” cover, which Callaway says gives the balls both a softer feel and more spin around the greens.
How much more spin are we talking about? On a 40-yard shot, Callaway testing showed the 2017 version of the SuperSoft launched with 5035 rpm of spin, while the 2015 version launched with 4950 rpm of spin. It’s change that Callaway’s Senior Director of Golf Ball R&D Dave Bartels says golfers should notice.
Pictures: Callaway Golf.
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