In the Market for some new Irons in 2017? Check this out!

Nothing is more exciting for a golfer than to walk to the first tee with a new set of clubs in his/her bag!  It’s like starting all over again – the slate is wiped clean – the old clubs with their bad mojo are a thing of the past!  Hope springs eternal!  Well, here is your chance to get a look at all the new irons in 2017 before you buy, brought to you by PGA.com.  No drooling, please!
The best new irons for the 2017 golf season include new technologies, better materials, and advanced performance to help you feel more confident, dial in your needs, and lower your scores! And to save money, use the equipment Value Guide on PGA.com to get money back for your old irons to help purchase new ones!
Source: PGA.com Picture: 루미넌스

Is the “Soft Revolution” right for your game?

I have personally put the Callaway SuperSoft golf ball in my bag and I am currently testing to see whether this ball will make a difference to my game.  I certainly like the feel, but am not sure if this ball is right for me with a 100 mph clubhead speed.  I will be at the PGA Merchandise Show later this month and will personally talk to Callaway to get their thoughts on the subject of the “Soft Revolution.”  Watch this site for my report back in early February!  Thanks to Andrew Tursky of GolfWRX for this interesting article!

Everything you need to know about Callaway’s new SuperSoft golf balls

When Callaway did market research on what golfers thought about the feel and the greenside spin of its SuperSoft golf balls, the results showed that 74 percent of golfers thought the feel was “just right.” Only 58 percent of golfers answered the same way about greenside control, however. That’s why the new SuperSoft golf balls are made with a new “Tri-Ionomer” cover, which Callaway says gives the balls both a softer feel and more spin around the greens. How much more spin are we talking about? On a 40-yard shot, Callaway testing showed the 2017 version of the SuperSoft launched with 5035 rpm of spin, while the 2015 version launched with 4950 rpm of spin. It’s change that Callaway’s Senior Director of Golf Ball R&D Dave Bartels says golfers should notice.
To read the rest of the very interesting article and to see whether this ball is for you, go here! Source: Andrew Tursky   GolfWRX Pictures: Callaway Golf.

Is the Shaft in your Driver the Right One for You?

Trying to get the right shaft flex to maximize your driving distance and accuracy is a complicated business.  However, we do have launch Monitors like Trackman, FlightScope and GC2 to make our job a whole lot easier.  Factors to consider are clubhead speed, shaft flex, shaft type, shaft weight, shaft length, launch angle, ball speed and total carry distance.  So to say I swing at 100 mph, will not help unless I take all these other factors into consideration.  Randy of Fried Eggs Golf tries to help, but in the final analysis, you need to see a clubfitter, and be prepared to spend a couple of hours testing to come up with something close to what you need.  Good hunting! It’s experiment time… I use a Ping G driver and three Alta 55 shafts in Stiff, Regular, and Senior to see how flex affects ball-flight. Source: Fried Eggs Golf

The 9 Important Steps to a Correct Clubfitting.

Getting a Correct Clubfitting these days is like having a suit fitted.  There is nothing worse than a poorly fitting suit and likewise, a poorly fitted set of golf clubs (usually clubs bought off the rack) will make your game feel very uncomfortable. Clubfitting has become popular in the past 10 years as the process becomes more and more user-friendly and much more accurate.  A good clubfitter will use several computerized tools to help him determine the specs required to match the clubs best suited to your unique swing.  Thanks to  of Golf Digest for providing this very educational list! best-clubfitters-feature
If you haven’t noticed, custom clubfitting has become more ubiquitous than craft breweries. As more equipment companies offer drivers with dozens of settings and bouquets of custom shafts, the golf consumer is at once tempted and swept away by a cornucopia of confusing choices. As Jason Fryia, owner of six Golf Exchange stores in Ohio and Kentucky, explains, “I don’t think golf equipment is a self-shoppable product.” Fortunately, every golf shop, from the 50,000-square-foot megastores to the corner shops one-fiftieth the size, is increasingly equipped with expert fitters divining the right heads, lofts and lengths with a wisdom that encompasses club technology, instruction ideas and even good, old-fashioned people skills. In our fourth listing of America’s 100 Best Clubfitters, we highlight the top facilities in the country that expertly bridge this marriage of art and science, and we offer some of their wisdom to prepare you to embrace the benefits of clubfitting. 1. How to prepare for a clubfitting. Randall Doucette, a master clubfitter for the Marriott Golf Academy in Orlando, says to approach a clubfitting with an open mind. If you have a swing coach, Doucette says to get a tune-up before going for a fitting. “Come to the fitting with notes on what you’re working on and where you want to get to,” he says. You also should come to the fitting with your current clubs. This gives you and your fitter a baseline for comparing other clubs. Also, Doucette says every good fitting requires patience: “There’s no need for anxiety and nervous tension. We’re here to make you better.”—Keely Levins 2. Why getting fit once is not enough. One myth about clubfitting is that it’s like buying a tailored suit: Get fit once, and use those specs for life. But that thinking is off base, according to Dan Sueltz of D’Lance Golf Performance Center in Englewood, Colo. Sueltz says avid golfers should be fit every two years. “A lot of things can change in that time,” Sueltz says. “You might experience changes in strength, flexibility, reflexes or have an injury. Your swing might become steeper or shallower, etc.” People also need to realize different manufacturers might have a different specification for length or lie angle. So the fitting you get for one brand might not apply to another one. —E. Michael Johnson 3. Finding the right driver isn’t only about swing speed. Swing speed can be a starting point, but the best fitters want to see how you’re hitting the ball. If impacts are scattered across the face, for example, you can bet a large, highly stable driver is best for you, even if you swing it faster than Bubba Watson in a bad mood. The right driver is also about how the weight is balanced within the head. Knowing how drivers differ or how that weight can be tweaked can improve how far you hit the ball and how well you square the clubface. Says Woody Lashen of Pete’s Golf in Mineola, N.Y.: “Finding a driver with the correct center of gravity for the player, whether it’s forward, back or toward the heel, can change the person’s game. For example, a relatively straight hitter who is spinning the ball too much, even if he doesn’t swing very fast, can gain tremendous distance with a driver that will spin the ball less.” —Mike Stachura
To see the rest of the importance steps to correct clubfitting including a list of the Top 100 Clubfitters, go here! Source:    Golf Digest Pictures: Rami Niemi  Mizuno

Wilson Triton Driver made to Toe the Line!

This was definitely an “egg on your face” moment for Wilson Staff when they were notified by the USGA that their new Wilson Triton Driver, the winner of the “Driver vs Driver” Competition on the Golf Channel was non-conforming!  There was definitely a rush to market after the show and Wilson did not do their due diligence.  However, Wilson has assured all customers who purchased  the non-conforming drivers that a) they will be replaced with a conforming driver and b) they will be given a box of Wilson Staff Duo golf balls for their trouble.  Lesson learned – make sure you have your letter from the USGA before you put your product in the retail stores!  Thanks to David Dusek of Golfweek Mag for this very relevant article!
The club that won the Golf Channel’s “Driver vs. Driver” contest was deemed non-conforming by the USGA, but Wilson is fixing the Staff Triton and promises to make it legal for golfers to use.
Source : David Dusek   Golfweek Mag

Top 6 Trends in 2017 Golf Equipment!

What are the trends coming down the equipment line that will make our 2017 golf season more exciting?  Well, Golf Digest has just completed their much awaited 2017 Hot List Summit and things couldn’t be more exciting!  The innovation, technology and the playability of the 2017 lines make an avid golfer’s mouth water!  Thanks to  of Golf Digest for giving us a sneak peek!

After 13 days, the 2017 Hot List Summit — Golf Digest’s annual retreat to analyze and examine the best equipment the industry has to offer – has come to a close. Before our team buries itself in a boardroom for the next two weeks to finalize the official Hot List, here are six takeaways from this year’s summit.

  1. You don’t have to be a player to hit players irons

Boasting a blade-like club in the bag used to be a badge of honor, one saved for scratches and low handicappers. While the prestige remains, the prerequisites have changed. Historically unforgiving tools, many of this year’s Players Irons submissions have the leniency typically seen in the Game Improvement category. There’s added distance, and perhaps more importantly, an inherent ability to achieve higher ball flight. Though some achieve these results better than others, testers were impressed with the usability across the board.

“This area (players irons) used to be a nightmare,” one tester said. “Now it’s a pleasure.”

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Moreover, manufacturers have achieved this without compromising the thin topline or crisp, clean look one expects from a players iron.

“They really do make you feel like you’re better than you are!” laughed the same tester.

Sometimes, that’s half the battle.

2. Adjustability is more than a trend

Product adaptability and versatility is a bit of a hot-button topic. A majority of companies believe that adjustability is vital to a club’s performance, as well as its market success. Others — including a few bigger manufacturers — subscribe to the theory that, if properly fit, why does a golfer need so many loft, weight or clubface options?

While both sides make valid arguments, the response from our academics, retailers and testers brought the hammer down: give us adjustability.

“Consumers want the insurance,” stated a veteran retail panelist. “Drivers are expensive, and adjustability gives them confidence that if something goes wrong, it can be fixed.”

Another retailer said, for many of his regulars, a club without adjustability is a non-starter. “Some of my clubs that don’t feature this customization are getting left in the dust.”

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Just as surprising was the response from our players. Sometimes the amount of adjustability options can overwhelm and confuse. For most, this was not the case, as players claimed adjustability features are user-friendly and becoming easier to figure out. They recognize it as an asset, a Swiss Army knife in their bag.

“If I’m playing a dry course or it’s windy, maybe I’ll bring the loft down so I can make the most of my distance,” one tester said about how often he adjusts his driver. Added another: “I recently had an injury that changed my swing, and was hooking like a (mother). But instead of dropping money on a new tool, I was able to manipulate the clubface and loft, and I had it corrected in one range session.”

3. The bar has been raised

The consensus among many golfers is that equipment has plateaued. There might be an improvement or two in new equipment, but nothing major. The same companies continually put the best product out, with little variation among the top dogs.

Not anymore.

Many testers were amazed at the uniform consistency and performance from this year’s submissions. When one tester was asked to name his favorite clubs in a category, he noticeably struggled.

“I mean, half of these were extremely good,” he replied. “The last two years it would be a pain to list five I enjoyed (in a category). Now that number seems doubled.”

A fellow tester echoed these sentiments. “See this?” as he held up a fairway wood. “Last year, this might have been the best in the bunch. I don’t think it’s in this year’s top seven or eight.”

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Conceptually, this makes sense: another year spurs new technology and ideas. But given the industry is often accused of lacking innovation, the crop of Hot List clubs will illustrate creativity and engineering are alive and well in the sport.

“In years past, we’d come in here and poke holes through the data or principles supplied by the manufacturers,” one academic told me during a break. “Now I feel like, not only do the clubs work, the science behind them lines up.”

“The truth is, from top to bottom, product is more fundamentally sound, reliable and better than it’s been in a long time,” a retailer proclaimed. “Yet, people aren’t excited about new products. Maybe we (the industry) aren’t doing a good enough job getting that word out.”

Hear that, marketers? Get your butts to work.

To see the rest of the takeaways from the Golf Digest Hot List Summitt, go here!

Source :    Golf Digest

Pictures : Golf Digest

All the Rage! Single Length Golf Clubs. Are they for you?

British PGA member Mark Crossfield has been reviewing clubs for quite a while now on youtube. I have always enjoyed his reviews because he exhibits such a sense of wonder that you believe each club review must be his first!  That makes me want to watch just to see what happens.  In this video, Mark tests out the single length King Cobra clubs and plus he provides his review on-course, something different that I found intriguing. Thank you so much for sharing, Mark.
Cobra One Length Forged Irons reviewed and tested by Mark Crossfield PGA professional. Mark hits and tests the new Cobra King One Length irons and talks about how they might help your golf game. With a gap testing and on course real review this is the ultimate test for the new idea from Cobra golf and used by PGA tour Player Bryson DeChambeau.
Source : Mark Crossfield

There is a golf ball out there for you. Find out which one!

With all the golf ball choices out there in the marketplace right now, how do you know which golf ball is right for you?  The very first thing I would do is find a teaching pro that uses either Flightscope or Trackman, go out and buy several sleeves of balls, and test them all with your own driver.  This might take a while but would give you the best results and you would know for sure that you are using the right ball for your game, both in distance and feel!   If you don’t have that kind of time (or money) then check out this article by Rob Sauerhaft of Golf Digest to see which ball is in your golf future!
These are exciting times for ball technology. The top brands keep finding new, innovative ways to enhance feel, improve spin and boost power. Here’s the skinny on two dozen new models, ranging from premium Tour to value options. Our advice? Test two or three models, hitting a full range of shots — putts, chips, half wedges, full irons and driver swings. You’ll soon know which ball is right for you.

Bridgestone Tour B330 and Tour B330S

Photo: Courtesy of Bridgestone Bridgestone Tour B330 and Tour B330S Golf Balls

Bridgestone Tour B330 and Tour B330S Golf Balls

PRICE: $44/dozen
IT’S FOR: 105+ mph swingers who want max short-game control. KEY TECHNOLOGIES: Increasing the core size by 6 percent compared with last year’s models boosts distance, as does exaggerating the gradient of the core. (The center is up to 7 percent softer, while the firmer outer region is unchanged.) Paired with a new cover, the center reduces driver spin by 3 percent, while the outer area makes the ball faster. The softest urethane cover yet has a tacky coating to increase friction for more spin on scoring shots.
FINAL WORD: The B330S feels slightly softer and spins more around the green than the B330.

Bridgestone Tour B330RX and Tour B330RXS

 
Photo: Courtesy of Bridgestone Bridgestone Tour B330RX and Tour B330RXS Golf Balls

Bridgestone Tour B330RX and Tour B330RXS Golf Balls

PRICE: $39/dozen IT’S FOR: 105 mph (or less) swingers who want total short-game control. KEY TECHNOLOGIES: The new core in the RX family is 28 percent softer than the Tour B330, so its target audience can compress it. Plus, the center of the core is 20 percent softer than in previous RXs, while the firmer area along the outer edges is harder. Company testing shows players get more ball speed and launch shots higher, with 3 percent less driver spin than before. Combining Bridgestone’s softest urethane cover ever with a tacky coating adds short-game spin. FINAL WORD: Like the B330s, the RXS spins more than the RX does around the green.

Callaway Chrome Soft

 
Photo: Jon PatersonCallaway Chrome Soft Golf Balls

Callaway Chrome Soft Golf Balls

PRICE: $40/dozen IT’S FOR: Those looking for ultimate greenside control with soft feel. KEY TECHNOLOGIES: This four-piece ball features a new dual-core construction with a soft inner and firmer outer layer, which helps generate more ball speed off the long clubs than last year’s three-piece Chrome Soft. The new model has a similar compression, but it produces more spin on mid- and short-iron shots. The same soft urethane cover provides ample spin and feel on greenside shots, while a HEX dimple pattern helps stabilize flight. The visible truvis pattern (above) is a new option as well. FINAL WORD: Low driver spin, soft feel and Tour-quality short-game performance, plus a cool new look.

Callaway Superhot 55

 
Photo: Jon PatersonCallaway Superhot 55 Golf Balls

Callaway Superhot 55 Golf Balls

PRICE: $28/dozen IT’S FOR: Players looking for a power-packed distance ball. KEY TECHNOLOGIES: The three-piece construction utilizes a low, 55-compression core with a soft mantle layer and Surlyn cover. This combo decreases spin on full shots and limits hooks and slices, all while heightening feel around the greens. FINAL WORD: A distance ball that feels soft and provides adequate spin on scoring shots for players who aren’t desperate for Tour-level short-game performance.

Nike RZN Tour Platinum and RZN Tour Black

 
Photo: Courtesy of NikeNike RZN Tour Platinum and RZN Tour Black Golf Balls

Nike RZN Tour Platinum and RZN Tour Black Golf Balls

PRICE: $48/dozen IT’S FOR: Better players who prioritize the short game. KEY TECHNOLOGIES: Both four-piece models have a new RZN core — 10 percent larger than in last year’s RZN Black and RZN Platinum — to generate faster ball speeds. A new iteration of the RZN core material contributes to a softer feel. The urethane cover has 344 dimples plus 13,558 “micro dimples” to reduce drag, producing a longer, more consistent flight. FINAL WORD: The most advanced Nike models to date, the Tour Black targets players who prefer to limit spin on full shots, while the Tour Platinum is for guys who want a bit more.

Nike RZN Speed Red and RZN Speed White

 
Photo: Courtesy of NikeNike RZN Speed Red and RZN Speed White Golf Balls

Putter with floating face technology gives you 3 different feel choices!

Great news!  The Mel Sole Golf School is now an official store for Sentio Golf!  We have putters in stock and ready to take your orders!  The new Sentio putters have floating face technology which means the putter face is separated from the main body of the putter by a thermoplastic elastomer core.  This allows the golfer to choose the feel they want, soft, medium, or firm.  We can do any length you want and can adjust the lie angle to suit your stroke.  If you want a free fitting just contact the golf school at 1-800-624-4653.  We would be happy to set up a putting lesson as well if you wish.  Visit the Mel Sole website for lesson fees.
Sentio Golf, which made its debut at the 2016 PGA Merchandise Show, announced today that its Sierra 101 line of putters are available for purchase on the company’s website, as well as in select retail shops. The Acton, Massachusetts-based company’s patented floating face technology offers golfers a stainless steel putter face, which is separate from the rest of the head with a vibration-dampening thermoplastic elastomer (TPE) core, constructed through a process called insert molding. Sierra-cutaway Jim Varney, President of Sentio Golf, says the insert-molding process demands extremely tight manufacturing tolerances. Thus, Sentio’s putters are constructed at some of the highest dimensional standards in the industry. Varney also says that the TPE formulation process bonds the metal components while keeping them separate (thanks to the insert), softening the feel at impact. The Sierra line includes three models, each with a color-coded translucent core. The cores each have a different durometer—or relative hardness—to the elastomer, affecting energy transfer, and thus feel. Sentio-3
  • 101-Soft (green core): For players who usually prefer inserts or who regularly play on fast greens.
  • 101-Medium (red core): For all-around conditions.
  • 101-Firm (blue core): For fans of all-milled putters or those who play on slower greens.
To read the specs and price on these phenomenal putters, go here! Source : Ben Alberstadt  GolfWrx Pictures : Sentio Golf

Golf Club Review – Mizuno JPX900 Irons.

Mark Crossfield, an expert reviewer of golf clubs, gives us his very positive review on the Mizuno JPX900 Forged.  Forged irons have a softer feel, but Mizuno has used a little bit of Boron in these clubs to give the head more strength thus allowing them to feature a thinner face.  This gives more of a springboard effect which will definitely help the average golfer get more distance.  Check out your nearest Mizuno certified club fitter is and have a fitting for clubs that will be perfect just for you!  Thanks to Mark Crossfield and GolfWrx for this great review!   Source : Mark Crossfield  GolfWrx