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Do you use Golf to improve and Grow your Business?

Do you use Golf to improve and Grow your Business?

Do you use Golf to improve and Grow your Business?

Do you use Golf to improve and Grow your Business?

The dying art of customer golf!

Golf Chats is a website to encourage discussions on various subjects relating to the game of golf. I am Mel Sole, Director of Instruction of the Mel Sole Golf School and SAPGA Master Professional.  I invite you to enter into a discussion on this or any article on the golfchats.com website.  The input is for the entire subscriber base to learn something new each time!  Please post your comments below.  Keep it clean and tasteful.  We are here to learn from one another!

It seems to me that customer golf or business golf is in a big decline.  

Too bad, because it is such a powerful business tool to help build relationships that will carry over into the sales office or boardroom.  To join a golf club and not use it for business purposes is like joining a health club and not working out.

To show how powerful golf can be when you need something to happen business-wise, I would like to share a story that happened to me, which shows how powerful golf can be in a business setting.

I was the Head Professional at Humewood Golf Club in Port Elizabeth, South Africa, and I had ordered a consignment of golf caps from the USA.  When they finally arrived in SA, I received a notice from the Customs Office that I had to pay for both the caps and the customs duty to have these caps released.  This amounted to a fairly large sum of money that I did not have at the time. I immediately requested assistance from my assistant bank manager, a non-golfer, who turned down my request for a loan.  If I did not pay for my caps within 1 week, the caps would be returned to the US.

Do you use Golf to improve and Grow your Business?

Playing golf with my bank manager saved my business.

A round of golf on the course with my bank manager.

Knowing that the Bank Manager was a club member, I requested the club secretary to schedule me with the bank managers foursome on Saturday afternoon. I did not know him personally and had only met him very briefly at a function at the club.  While we were playing golf (and after giving him a helpful tip), I mentioned that I had a shipment of caps that I needed to get out of customs.  “How much do you need?” he said.  I told him.  “Go ahead and write a check on Monday. The funds will be in your account”  Wow, it was that easy.  I got my caps, they sold extremely well, and I could repay the loan within 30 days.

Without that round of golf on the course with my bank manager ( who now was also someone I knew I could approach in the future), I would never have had the opportunity to sell those caps!

Use your golf club membership to take your business to another level!

Source: Mel Sole Golf School

Pictures: Sue Cline

Thanks for reading – Do you use Golf to improve and Grow your Business?

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